D
hey, I’m Deeva

I design apps people actually come back to.

Founding product designer at ScaleX. 4+ years in consumer apps, from first sketch to shipped.

Tap a stop on the trail to walk my route

A painted mountain trail climbing past a brick schoolhouse, a cabin, a tea stall and a timber lodge to a camp with prayer flags at the summit.

Camp 01 · The story so far

Engineer by degree, designer by choice.

I studied Computer Science, then fell for the part of software people actually touch.

Trailhead AirBoarding pass · Product design
FromB.TechComputer Science · 2018
ToDesignerYour team · now
Passenger
Deeva Gupta
Flight
DG 0→1
Seat
4+ yrs
Gate
ScaleX
Boarding
Now
Packed for the climb
  • Research
  • Flows & IA
  • UX writing
  • Design systems
  • Analytics
  • AI products

Camp 02 · Selected work

Three products, and the number each one moved.

Real products in people’s pockets. Each postcard: the product on the front, the story on the back.

Camp 03 · How I work

Five switchbacks, every project.

The route I take whether it’s a dating app or a SaaS website, the hat I wear at each turn, and where it has paid off.

My toolbox

    See it in a full case study

    Camp 04 · Side trails

    Shorter routes, big views.

    Landing pages, brands and websites for astrology, creator and fintech teams.