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The problem
Wishup's website brought in visitors, but too many left before asking for a VA.
What I did
I led the redesign, starting from where visitors scrolled, clicked and dropped, and from what the sales team heard from leads.
- +25%
- website pageviews after the redesign
- −15%
- website bounce rate
- 10%
- lead conversion on the new site
The brief
Watch where people stop before redrawing
Signal
Wishup's website brought in visitors, but too many left before asking for a VA.
InsightWatch where people stop before redesigning what they see.
Clarity heatmaps and stakeholder interviews set the brief
I led the redesign, starting from where visitors scrolled, clicked and dropped, and from what the sales team heard from leads.
Why it mattered: the redesign answered real drop-off points, not taste.
ResultPageviews rose 25%, bounce rate dropped 15%, and the site converted 10% of visitors into leads.
Results
Where the climb landed
- +25%
- website pageviews
- −15%
- website bounce rate
- 10%
- website lead conversion
What I learned
Notes from the trail
- Watch before you redraw. Heatmaps told us where the website was losing people.